Analytics & Measurement Audits

For teams that don’t trust their data

A short, independent review of your GA4, attribution, and KPIs— what’s broken, what’s risky, and what to fix first.

 
Request an Audit
 

Problem

Most teams are reporting something—but leadership still isn’t confident making decisions.

Conversions don’t add up. Paid channels take too much credit. Data gaps get blamed on privacy without a clear explanation.

 

This is

  • Independent, executive-level review

  • Focused on decision risk

  • Tool-agnostic and scoped

This is not

• Dashboard building

• Ongoing reporting

• Channel or ad management

• Long-term consulting

 

What I Review

Most measurement stacks fail in predictable ways.

This audit looks for those failures directly.

• GA4 setup and event prioritization

• Attribution and conversion logic

• Consent and signal-loss exposure

• KPI alignment to real business outcomes

• Overall reporting trustworthiness

 

What You Receive

A concise executive brief (5–8 pages) that includes:

• A clear verdict on whether your data can be trusted

• The most important risks, ranked by impact

• A 30 / 60 / 90-day fix roadmap

• Guidance on what not to spend time or money on

No dashboards. No filler. Just priorities.

 

Engagement Snapshot

2–4 hours · Asynchronous · $1,000–$1,500 depending on complexity

 

About

I work at the intersection of analytics, measurement, and executive decision-making. My background includes building and evaluating measurement systems inside large, regulated organizations—where accuracy, governance, and trust actually matter.

 

Request an Audit

If you suspect your reporting is misleading you, this audit will make that clear.

 

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